New Website in Spanish from Regence BlueCross BlueShield Says 'Hola'
The new website in Spanish at www.regence.com/espanol has been launched by Regence BlueCross BlueShield as part of their Latino outreach initiative. The contents of the website has been fully customised with features appealing to the Latino community such as articles about health and wellness, Regence programmes and resources, information about the benefits of the insurance on offer, contact information for Consejeros (Spanish for Concierges) and details on the Latino Hero Award Programme.