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RSA Bid for Aviva's UK General Insurance Unit Rejected

Posted on Aug 16, 2010 by Sergio Ulloa ()  | Tags: RSA

RSA has been reported as having made a GBP 5 billion (USD 7.8 billion) bid for Aviva's general insurance business in the UK, which has been turned down by Aviva's board. Aviva shares jumped over 5 percent on the news. RSA has previously targeted much smaller companies for acquisition, such as their purchase earlier in August of Irish insurance company 123 Money Limited. Considering that RSA's market capitlalization stands only at GBP 4.4 billion (USD 6.9 billion), the purchase of Aviva's general insurance unit at GBP 5 billion (USD 7.8 billion) would more than double the size of the company, making the financing of such an acquisition both challenging and risky. Aviva is Britain's only major composite insurance company, offering general insurance and health insurance as well as life insurance and pension funds. While some analysts see Aviva's constituent businesses as possibly ripe for the picking, given that pre-tax profit in Aviva's general and health insurance business fell 3.7 percent year-on-year for the first half of 2010 to GBP 525 million (USD 820 million). However, with the general and health insurance unit accounting for more than 24 percent of Aviva's pre-tax operating profit, some see the unit as being strategically important, as it is a vital source of money to finance growth in Aviva's life insurance business. Considering the fact that Aviva's total pretax profit grew 21 percent year-on-year in the first half of 2010, and has already signed two major bancassurance deals with RBS and Santander, the latter of which includes a general insurance relationship, it seems unlikely that Aviva would be willing to make the deal. Insurance Companies Mentioned: Aviva Aviva LogoEurope's fourth largest insurance company, with more than 300 years of experience in the global insurance industry, Aviva is committed to the safety and satisfaction of its customers. They sell a broad range of insurance products including motor and property insurance, protection and health insurance, business insurance, life insurance and pensions. RSA RSA LogoRSA has a proud heritage dating back almost 300 years. The current company structure was created in 1996 following the merger of two of the largest insurance companies in the UK, Royal Insurance and Sun Alliance. In 2008 the company shortened their name to RSA and simplified and refreshed their corporate brand. RSA has over 20 million customers worldwide. The Group currently manages GBP 14.3 billion of investments. RSA is a member of the FTSE4Good Index. RSA employs around 21,000 people worldwide.
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