CIGNA International President William L. Atwell said " With his breadth of experience and strong leadership skills, I'm confident he'll be a great success in leading our team to meet our aggressive growth objectives - particularly in Asia." The appointment of Mr Sadler, follows an aggressive business strategy which has been implemented by CIGNA early this year. The experience of the new CEO is likely going to play a pivotal role in the drive to augment the global reach of the health service company. Prior to becoming CEO of IH&A, Mr Sadler spent 16 years with HSBC serving in the UK, Singapore and Hong Kong. Recently he held the position of managing director of the HSBC insurance business for Hong Kong, responsible for the life, general, medical and corporate retirement business. With a total of 21 years of experience in the industry, Mr Sadler's appointment as CEO of CIGNA International Health, Life & Accident comes at a critical time, as the company accelerates their global operations, with particular focus on the Asian market. Mr Sadler is leaving the post of Insurance Business Managing Director for HSBC in Hong Kong, Insurance Asian Limited, a position he has held since 2007; previously he was CEO of HSBC Singapore Pte Limited. Mr Sadler graduated from Swansea University, United Kingdom with a Bachelor of Science in Business Studies. Previously Sadler held management positions in the UK, with AXA insurance and Zurich Financial Services. The appointment of Mr Sadler comes as CIGNA aim to increase their market share, especially in Asia. As the Asian healthcare market expands - particularly in China - CIGNA plans to implement an aggressive strategy that aims to take advantage of the rapidly increasing demand for insurance packages that provide better coverage than the government-provided plans.